Elevating AYANA Bali to the Forefront of Luxury, Lifestyle, and Cultural Experiences

Campaign Overview

AYANA Bali is one of the island’s most comprehensive integrated resorts, uniting four distinctive hotels—AYANA Resort, AYANA Segara, AYANA Villas, and RIMBA—alongside 30 dining venues, world-class events facilities, award-winning wellness at AYANA Spa, and innovative education partnerships with Guidepost Montessori and Green Camp Bali. SCOP3 Group’s role was to unify these diverse elements under one positioning: a premier luxury destination that blends Balinese heritage with global hospitality. The campaign strategy was to showcase AYANA not just as a collection of hotels, but as a destination in itself where guests could experience everything from leisure and family travel to wellness, dining, cultural immersion, and business events, all within one expansive cliffside estate.

Objective

The goal was to elevate awareness of AYANA Bali not only as a collection of accommodations, but as a self-contained destination where guests can experience world-class wellness, dining, events, family activities, and cultural immersion in one iconic cliffside setting. Through consistent storytelling, media engagement, and the strategic amplification of new developments, SCOP3 Group aimed to strengthen AYANA Bali’s reputation as a benchmark of integrated luxury hospitality, appealing to diverse target markets ranging from couples and families to event planners and global travelers seeking holistic experiences.

Conclusion & Results

SCOP3 Group’s integrated campaign successfully positioned AYANA Bali as Bali’s leading integrated resort and strengthened its profile both domestically and internationally.

940+ total media coverages across domestic and international outlets from 2024 to July 2025
USD 22M total PR value generated across print, online, and broadcast
26M+ online views, amplifying AYANA Bali’s visibility on a global scale