Located within AYANA Bali, SAKA Museum was envisioned as one of the island’s most ambitious cultural projects, designed to reinterpret Balinese heritage for a global audience. SCOP3 Group’s task was to establish SAKA not just as a museum, but as a living cultural hub that invited both domestic and international visitors to connect tradition with modernity through exhibitions, storytelling, and collaborations with artists and cultural practitioners. The campaign was built around the idea of elevating SAKA into both a must-visit destination for Bali and a globally recognized cultural institution, supported by an integrated PR and communications strategy spanning media outreach, awards submissions, curated experiences, and influencer engagement.