Strengthening Pan Pacific Hotels Group’s Visibility in Indonesia

Campaign Overview

Pan Pacific Hotels Group (PPHG), one of Asia’s most established hospitality companies, engaged SCOP3 Group as its global communications partner with the objective of amplifying brand visibility and supporting its re-entry into Indonesia. SCOP3 acted as hub agency, aligning global narratives with local execution, while coordinating strategies across Australia, the UK, and the US. The campaign sought to reinforce Pan Pacific, PARKROYAL, and PARKROYAL COLLECTION as brands synonymous with luxury, sustainability, and trusted hospitality. A strong media relations effort, combined with carefully curated media trips and guaranteed placements, ensured impactful visibility in top-tier outlets across multiple markets.

Objective

The campaign set out to reinforce Pan Pacific Hotels Group’s positioning as a leading hotel management company, while elevating its diverse portfolio across Indonesia and internationally. The objective was to generate high-quality coverage in both business and lifestyle media, strengthen alignment of local storytelling with PPHG’s global business goals, and support the company’s broader strategy to expand its market share in Indonesia while solidifying its reputation as a forward-looking hospitality group.

Conclusion & Results

SCOP3 Group’s integrated PR campaign delivered measurable impact and elevated visibility for PPHG’s portfolio.

543 high-quality media coverages across Indonesia, UK, US, and Australia
Featured in Forbes, PRESTIGE, DestinAsian, Sunday Telegraph, and Escape Australia
USD 33.26M PR value, surpassing target of USD 22.3M
Elevated visibility for Pan Pacific, PARKROYAL, and PARKROYAL COLLECTION with consistently positive sentiment