Launching AYANA Lako Di’a and Elevating Its Luxury Sailing Experience

Campaign Overview

AYANA Lako Di’a was created to elevate the travel experience in Labuan Bajo, offering an exclusive way to explore Komodo National Park with nine luxury cabins, refined dining experiences, and curated itineraries showcasing one of the world’s most iconic marine destinations. The vessel was designed as a statement of experiential luxury, combining the cultural authenticity of Phinisi craftsmanship with the service excellence of AYANA. SCOP3 Group supported the launch with an integrated campaign designed to highlight the vessel not only as part of AYANA’s broader portfolio, but as a stand-alone luxury travel offering that redefined sailing in Indonesia.

Objective

The campaign set out to position AYANA Lako Di’a as the premier luxury Phinisi experience in Komodo National Park, distinguishing it from other liveaboards through AYANA’s signature five-star service, refined interiors, and trusted brand reputation. Goals included generating strong awareness of the launch and sailing schedule, securing editorial coverage that highlighted both cultural authenticity and modern luxury design, and driving meaningful visibility in both domestic and international markets. Hosting of influencers, targeted travel writers, and key socialites was integrated to amplify storytelling and strengthen market positioning.

Conclusion & Results

SCOP3 Group’s integrated campaign successfully launched AYANA Lako Di’a and positioned it as Indonesia’s premium Phinisi experience.

52 media coverages across domestic and international outlets
14.4M estimated views reinforcing global traveler awareness
USD 458K PR value across print, online, and broadcast
Amplified by PRESTIGE Luxury Weekend collaboration, hosting 10 socialites on an exclusive AYANA Komodo + Lako Di’a journey