Hatten Wines’ Harvest Festival & Limited-Edition Chenin Blanc Launch

Campaign Overview

To spotlight Hatten Wines’ craftsmanship and celebrate the launch of its Limited-Edition Chenin Blanc, SCOP3 Group curated a two-day immersive media experience anchored by the brand’s annual Harvest Festival. Jakarta-based lifestyle and business editors were flown to Bali for a Media Table hosted by Founder Ida Bagus Rai Budarsa (Pak Gus Rai), followed by a guided winery tour in Sanur, and a journey north to the Sanggalangit vineyard for hands-on harvest activities culminating in the Chenin Blanc unveiling. By combining sensory storytelling—vineyard, cellar, and live harvest—with exclusive access to the brand’s leadership, the program was designed to generate diverse story angles that appealed to lifestyle, F&B, business, and investor media while sparking strong social buzz.

Objective

The campaign set out to introduce Hatten Wines’ Limited-Edition Chenin Blanc to discerning Indonesian audiences while reinforcing the brand’s positioning as Indonesia’s pioneering Balinese winery. The objective was to secure high-quality coverage across multiple verticals including lifestyle, food and beverage, travel, and business economy outlets, ensuring that Hatten Wines was recognized both for its heritage and for its innovation. By leveraging premium storytelling and creating authentic, hands-on experiences, the campaign sought to build long-term brand equity and drive elevated consideration for Hatten’s full portfolio.

Conclusion & Results

The campaign successfully elevated Hatten Wines’ profile while balancing lifestyle storytelling with corporate visibility.

56 total exposures: 39 media articles (2 print and 37 online), 5 media social posts, and 12 KOL posts
844K impressions across traditional and social channels
IDR 1.09B PR/AD value (approx. USD 72.7K), including USD 67K media-only PR value
Coverage across business/economy desks underscored corporate growth momentum
Lifestyle and travel titles emphasized the experiential harvest and Chenin Blanc rarity